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Thread: What 4x4 Magazines do you read?

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  1. 9th November 2022, 10:18 AM #21
    MudRunnerTD
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    Honestly. the market for the LC200 fundamentally is Grey Nomads towing caravans around Australia and Horse folk.

    Caravanning Mags is where the market is. Grey Nomad FB Groups. Get an Ad in the new release of Camps11 or whatever number is going to print.

    Caravanning Australia is printed because grey nomads dont do facebook like younger generations.

    Instagram for your target Audiance is a waste of time.

    Royal Auto from RACV used to be our Number1 Ad and was great for business targeting this same demographic but they stopped printing during covid and now have gone to spamming daily emails.

    4WD Australia Mag with Mr4X4 is probably a great mag for this demographic too. They dont want to see comp trucks they want to see clean LC200s towing and living their dream.

    RM. Williams Magazine would probably pay for itself too.

    Sponsoring a few Grey Nomad Blogs could be a winner too.
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