I need marketing assistance

[MudRunnerTD]

We have about 900 members on here that might take you up on that offer Andy *LMAO*

Good luck I say! The boss knows Stuff! And has been very very generous tonight people.

Very wise words have been shared with our group tonight.

Thanks AB, I expect many members will have a think about what you have written and look at the links you have provided in this thread. Cheers mate.

[oncedisturbed]

I used to have a PHP based program that did website submissions (approx 80) as it was an older program. Will see if I can find it on my days off. Couldn't hurt giving it a crack.

[cgm]

... The boss knows Stuff! And has been very very generous tonight people. ...

Yep, I agree. Thanks AB for being so up front with info that only comes from real experience.

[Ironman 4x4]

So what you are trying to achieve is SEO rankings. I'd be doing some initial research of what people are actually searching online before you start optimising a website.

Start by using Google Adwords Keyword Tool, with your searches in exact match and location selected to Australia. Also do some research using Google Insights/Google Trends.

From there you'll get an idea of what the most popular searches are. Then you need to look at what the low hanging fruit is. Are there high volume words that are relevent with low levels of competition? These are the ones you should be targeting first.
Don't forget that search is very demand driven. Just saying you want to rank for so-and-so isn't necessarily going to provide you value unless someone is searching for it. This becomes even more of an issue if there are high levels of competition.

For example, rather than trying to rank for 'Business' when you are advertising for a business degree, you might instead try and rank for 'bachelor of business' or 'business degree in melbourne' as these might have less competition and will provide higher value leads.

I won't go on, as there is plenty you can cover but I'd suggest having a read of the Google SEO guide: http://static.googleusercontent.com/...rter-guide.pdf

I'd also suggest checking out SEOmoz (now known as moz.com). These guys are the authority on inbound online marketing.

You can also have a read of some blogs that cover areas like this.

Mine is http://www.emarketingfrommatt.com
I'd also suggest reading http://ciims.net

Feel free to PM me if you'd like. It's what I do for a living

[AB]

I was just reading your blogs on your site Matt. It must be tough for you blokes trying to run social media?


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[Ironman 4x4]

@AB, it's not easy, but then again if it was easy they wouldn't need me for it

I see it as a great challenge and an opportunity to have others get a better understanding and relationship with the brand. Less hearsay and more legitimate responses.

And for those who genuinely need help, we're a second support line in case one of our distributors isn't doing right by Ironman 4x4, those who slip through the cracks we can catch when they report their issues on forums, YouTube and other social outlets.

It's something I'm very passionate about, and was why I moved from working at a Marketing Agency, across to client side.

[4by]

Thanks for the great info. I also run a small business for over 12 years without a website and any social media. I've never known how to do any of this or even where to look or to ask for help. I not familiar with the terminology or their meanings. Perhaps I should do a training course......

I've been toying with building a website for over 12 months and avoiding it cause I'm not really sure how to go about it. I've been referred to try http://www.weebly.com I'm pretty clueless with this stuff so I need to use the kiss system. Anyone else you guys can recommend??

I believe I also need to find someone to "host" my site. I found godaddy competitive on price. Is there anyone else you would recommend??

After reading the help you guys have provided I'll know a bit more on how to start to set myself up. It sounds a little double dutch to me but I'm now prepared to give it a crack.
Thanks again, I owe you a coldie

[Blownlc]

Thank you AB and Ironman!

I have been been playing around with webmaster tools and working on getting me head around a lot of the lingo. One of the difficulties I have is the inability to include HTML code to my website, as it is not an available feature of the website builder (webs.com).

To work around this google have 'data highlighter' which makes it very easy for users like myself (or so it is said). The problem I am having there is that my website content is simply not loading, so that it can be highlighted.

I'll add a bit more as to what I have done this evening when I get home.

But again thank you very much!

Stu



LESS YAP YAP, MORE TAP TAP!!

[Ironman 4x4]

Thanks for the great info. I also run a small business for over 12 years without a website and any social media. I've never known how to do any of this or even where to look or to ask for help. I not familiar with the terminology or their meanings. Perhaps I should do a training course......

I've been toying with building a website for over 12 months and avoiding it cause I'm not really sure how to go about it. I've been referred to try http://www.weebly.com I'm pretty clueless with this stuff so I need to use the kiss system. Anyone else you guys can recommend??

I believe I also need to find someone to "host" my site. I found godaddy competitive on price. Is there anyone else you would recommend??

After reading the help you guys have provided I'll know a bit more on how to start to set myself up. It sounds a little double dutch to me but I'm now prepared to give it a crack.
Thanks again, I owe you a coldie

I'd suggest just doing a lot of reading and playing around. You'll learn far quicker this way. Courses can be good though. I know an intern of mine found a good site for learning basic HTML and CSS, I'll see if he can remember what it was.

As for building a website. I always recommend building them in an open source CMS with good community support. For those who aren't very adept I find Wordpress a good CMS to learn it. It has plenty of templates to change the look, but is relatively easy and functional to use thanks to it's WYSIWYG (what you see is what you get) editor.

Thank you AB and Ironman!

I have been been playing around with webmaster tools and working on getting me head around a lot of the lingo. One of the difficulties I have is the inability to include HTML code to my website, as it is not an available feature of the website builder (webs.com).

To work around this google have 'data highlighter' which makes it very easy for users like myself (or so it is said). The problem I am having there is that my website content is simply not loading, so that it can be highlighted.

I'll add a bit more as to what I have done this evening when I get home.

But again thank you very much!

Stu



LESS YAP YAP, MORE TAP TAP!!

No problem Stu,

It's a steep learning curve, even for those of us who are tech savvy . Persistance is key, and asking losts of questions on Forums definately helps!

[oncedisturbed]

A good CMS is php-nuke, can build the whole lot from the back end admin panel and tweak using an FTP program like cute FTP. Heaps of mods, addons, styles etc with a massive user base with multiple forums available. Has pretty much everything available like forums, auction carts, display galleries, news articles and the list goes on. A more in depth CMS is php-nuke platinum which is awesome and a lot more stable but has a lot more included and does take a bit more time to jig the site.


Tap, Tap, Taparoo