I kmow I know, where getting over all this but I just read this, them blokes from action and ROO are still banning own and getting childish on social media.
But this fella claims he work for the mag. I think he should be the new boss
Biig Farmer (facebook name)
Let me begin by saying I work at Action. However, in the interests of keeping my job I must write this under a different name.
The issue isn't the fact that Roo and Tigerz sell cheap products. There will always be a market for such gear. It's more that the heavy and subjective promotion of those products in and by Action at the expense of established quality products delivers us a massive editorial credibility problem.
The fact is that you are interfering with the editorial independence of the writing staff because of your financial interests. It is the reason why, for example, there are no more product comparisons in 4WD Action. You banned them. Because it wouldn't do to have products you have a vested interest in, not winning the comparisons. The last product comparo, if I recall correctly, was the disastrous air compressor issue.
Reading Action, you could quite easily come to the conclusion that a Chinese Roo bullbar or a Tigerz 11 winch is of the same quality as an ARB bar or a Warn winch. And that is misleading our readership and making us the laughing stock of many people who have spent a long time in the industry.
Speaking to industry leaders as I do on a regular basis, our reputation is mud. Our attachment to Roo and Tigerz has done irreparable harm to our standing amongst many of the established companies that helped found 4WDing in this country. Not because they sell cheap products, but because of the deceptive way they are promoted by Action at the expense of anything else.
Action is still a good read, and great value. That, and the lack of decent competition, is why sales continue to grow. But your focus on making money over editorial content is gradually destroying the quality of the magazine. Staff turnover is ridiculously high. Freelance rates are so low that many writers and photographers will no longer accept jobs. More and more stories are written and shot by people with no experience. Editorial quality is declining. As you have said, many advertisers have pulled out.
If you're not careful, your prediction that the print market is declining (despite the evidence to the contrary) will become a self-fulfilling prophecy as the readership wake up to the fact that you're more interested in selling cheap winches than delivering a quality, objective magazine.
Reply With Quote
Originally Posted by Alitis007
1999 GU 4500 dual fuel
