This is a good thread and I've looked at some of the links given and still have no idea on how things work, but I do like the idea of "Courses" and wouldn't mind giving that a go to see how to market my brand or whom shall I pick to market my product.
I've got a product that's ready and are halfway through stages in having a professionally made 90second video that will display my product in it's uses but once I have that, it comes down to marketing in which I have no idea on how to tackle other than pay someone to do it for me, but I myself would like to have some insight on an learn a bit about marketing first.
Again, good thread