Stumbled across these guys on another forum, it's called What3Words.
A company in the UK who have broken broken down GPS coordinates and turned them into 3 word coordinates in 3m X 3m grid squares to make it easier to remember.
Thought it may be worthwhile having a gander at their site for full info;
http://what3words.com/about/
Never underestimate the power of the tap, let it flow through you.