Well not cool.. I'd be pissed to..
Its amazing how much some companies rip us Off..
For example I have a flight SIM for Rc stuff. One big name SIM charge $200 for the SIM and life time updates. They use the clients for beta testing and listen to them for info on New models.
The other charges $200 and then charges $100 for a yearly update.
You can imagine which one is more popular..