That trick became very popular after Top Gear Artic Adventure! However, in one of stories that followed about guys from Artic Trucks they were discussing this particular method...
One of the guys honestly say that they had done it just for the show, and would never do it again, as it is VERY DANGEROUS! He also mentioned a mishap he and his friend had had, blowing up the tire, fender and almost putting whole truck on fire...
So, use a compressor instead!