
Originally Posted by
Wine_maker
According to MBA Course, the evolution of business orientations is following:
Orientation to producer ( XXXX - 1850) - Orientation to sales (1850 - 1970)- Orientation to marketing (1970 - 2000) - Orientation to Customer (2000 and further).
The customer dictates what goods he needs, but in the meantime he need good service and warm relationship to his own person.
Only monopolistic companies, with vitally important goods can offer bad service but it is spur ended track.