Towball recovery, anyone?

[Bloodyaussie]

Holden have emailed me today and they had this to say............
Dear Jonathan,

We refer to your recent email regarding the Colorado advertising campaign.

We would like to take this opportunity to thank you for bringing your concerns to our attention.

Holden values customer comments and feedback and appreciates the time you have taken to write to us. While we devote considerable resources prior to the release of any advertisement or marketing campaign, we understand that occasionally there will be areas that are open to constructive comments.

In response to feedback, the advertisement in question was modified immediately by Holden prior to national syndication, however, some regional and pay-tv stations may not have received these changes in time. As a result the original version of the as may have screened in some instances over the weekend. We are currently working with media outlets to ensure all original versions of the advertisement are removed and replaced with the rectified advert.

We are currently working with the national 4WD motoring body (4WD Australia) with the intention of ensuring that we depict a safe recovery of a stranded vehicle in any further advertisement.

Please be assured that Holden places a great deal of emphasis on the views and opinions held by our customers. We are proud of our company's strong reputation within the Australian community and safety remains our highest priority in all that we do.

Please understand that our intentions are not meant to offend or make light of any safety issue and we wish to offer our sincere apologies.


Regards,
Kimberley Davies
Holden Customer Assistance Centre