I finally ditched the old surf fishing rod blank for a Kings sand flag. For the most part I am happy with the quality of the unit, except for the quick release fittings at the base. These are just repurposed air hose fittings, but they have a very loose fit. I don't think it will last for any great length of time.
Considering the ARB unit is nearly double the price, when the fitting finally breaks it will only cost $20-30 to fix.
While in the store, I had a look at a couple of "complete" generic brand recovery kits. Most were missing vital components such as snatch blocks or hitch fittings.
I imagine plenty of this stuff will be bought by inexperienced people as gifts for beginner off-road enthusiasts.

What is your experience with name-brand vs generic safety and recovery equipment. What problems have you struck. I have had one snatch strap loose integrity after one recovery. All the stitching began to unravel.