What 4x4 Magazines do you read?

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Originally Posted by MudRunnerTD

Honestly. the market for the LC200 fundamentally is Grey Nomads towing caravans around Australia and Horse folk.

Caravanning Mags is where the market is. Grey Nomad FB Groups. Get an Ad in the new release of Camps11 or whatever number is going to print.

Caravanning Australia is printed because grey nomads dont do facebook like younger generations.

Instagram for your target Audiance is a waste of time.

Royal Auto from RACV used to be our Number1 Ad and was great for business targeting this same demographic but they stopped printing during covid and now have gone to spamming daily emails.

4WD Australia Mag with Mr4X4 is probably a great mag for this demographic too. They dont want to see comp trucks they want to see clean LC200s towing and living their dream.

RM. Williams Magazine would probably pay for itself too.

Sponsoring a few Grey Nomad Blogs could be a winner too.

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You make some very good points there Darren. I'll put these to the boss.


Thanks.

What is/are Grey Nomads?

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Originally Posted by BrazilianY60

What is/are Grey Nomads?

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Here in Australia it’s very common for retirees to buy the big touring 4x4, buy the big caravan, then spend a few years travelling around Australia. Some do it once, some do it a lot. Grey = older people. Nomads = always on the move.

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Originally Posted by MudRunnerTD

That is Google selling your activity. Your best bet is to simply ignore the pop ups and not click on anything. Dont try and limit it, all it does is register your click. Within a week or so of no activity you will droip off their algorithm

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Or use a browser like brave or Firefox that block cookies and other trackers from using your activity to sell to Google [emoji6]

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FWIW: We all know that LandCrabs-Australia are the ridiculously expensive upper class flavour of post covid Yuppies unable to Fiji usually [emoji23]
Mark my words, happy to go on record here, a very poor knee jerk investment as I personally know level headed longer term tourers whom have profited from LC200 FanBoy stupidity [emoji23]


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Top tippy, work out how to relocate safely the 300 Series lifty pumpy I once read here mounted behind the rear right tyre. Would be nice if they could go IFS a little taller than 32” tyres too [emoji2961][emoji23]


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Originally Posted by BrazilianY60

What is/are Grey Nomads?

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Some might suggest that my wife & I are Grey Nomads, retired travellers. But if we are we are not the common or garden variety!

I don't read any 4x4 magazines, either paper or electronic. I tired long ago of their predisposition to talk things up, to make everything thing sound 'awesome'. Basically a support service for the 4wd aftermarket add on industry & the tourist industry. Long ago when I used to read 4wd (& bike) magazines, there were far more folk building & modifying their own. Today modifying basically equates to bolting something readymade on, & placing a manufacturer's advertising sticker on the car.