Had about 6 or 7 mags to read upon return from trip to the west. Noticed mag has less pages now than last year and importantly less advertisers-especially Toyota who have dropped out from their prominent double page spread.
Not surprising other advertisers drop out when the mag is actively selling stuff in direct competition to them via 4WD Supa Centre who also appear desperate with emails daily dropping prices. I would be really pi**ed if I bought something from them to see price less a couple of days later.
I wonder about their long term direction or survival as most in print industry and even free to air T V are going backwards compared on line content.
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