Yeah just don't want to step on any toes as I suppose you could say I have a personal interest in the product.
Anyway if anyone is interested its
www.ecosparks.com.au
We use it for kitchen and office benchtop lighting, we route a groove in the melamine of the cupboards above and lay pre terminated lengths (done by me) in the channel.
I just thought I'd post it here because I can see a use for it in cupboards in camper trailers, caravans, drawers... you name it. Good light for hard to reach spots.