One of these is probably true...... lol
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The reason more people are buying the cheaper products is because we cant afford to buy the big name brands. Yes i would love to have a car fully kitted out with arb and the likes, but am i willing to put near $10k into it?? No i am not. I cant afford to be spending $1500 on a steel bar or rear protection, so i go for something cheaper. I always try to help out the little local guy, even if they arent the cheapest, but sometimes, 100% dependant on what it is, you need to choose a cheaper copy because it just to expensive to buy the big aussie beand names.
I understand but if you keep your vehicle for a long while then paying once for quality makes sense. I can't see the benefit buying cheaper and having to replace it 3 times in the same period.
In saying that there are a lot of products that are comparable in quality with a lower price so it comes down to researching before you buy..
Some buyers are snobs and will buy brand names regardless.......