I'd like some more technical reviews and how-to type segments. Real world stuff and geared at a bit of everything. Touring, Extreme, Mild, etc. Just not the 4WD Action rubbish where every product is bloody great cause they are selling it. Also, great locations are a must. Not necessarily the hardest places in the world to get to either.

The best magazines IMHO are ones like Fishing Wild, where the photography is spectacular and creative, and the places are awesome and there is no bias towards anyones products. Make a show like that, and you are on a winner.