What 4x4 Magazines do you read?

[mudski]

Bit of a random question I suppose.

The story goes. Where I work, being one of the largest Victorian reseller of Donaldson and Fleetguard branded filtration, we will be selling the new Donaldson "Powercore" Air filter assemblies that will be released early next year for the LC200, *don't flame me*.
My boss has asked me for the best form of advertising to use. I've told him, via our FB page which doesn't get used lol, also market place, eBay store, Gumtree etc. He also wants to put an ad in a 4x4 mag. I don't buy them so I don't even know whats out there.

So here I am.

What 4x4 mag do you buy? Whats popular?

Cheers.

[Hodge]

I just worked at the large print factory supplying most Aus printed mags. Physical mags are a dead horse. Ads in mags are dead money.
All online now.
I used to get 4wd Action and some comp truck mags until they stop printing.
Nowadays I think 4x4 Australia are the only one left ??

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[mudski]

I just worked at the large print factory supplying most Aus printed mags. Physical mags are a dead horse. Ads in mags are dead money.
All online now.
I used to get 4wd Action and some comp truck mags until they stop printing.
Nowadays I think 4x4 Australia are the only one left ??

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Thats pretty much what I told him, but...

[Winnie]

Yeah get on fb and pay for some ads to a targeted audience there.

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[Hodge]

Get him to become a forum sponsor. I already get Donaldson and Gates stuff through you . So that's a start

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[Plasnart]

Haven't read a 4x4 mag in 15 years and never bought anything from an advert in one either. FYI.

[mudski]

Get him to become a forum sponsor. I already get Donaldson and Gates stuff through you . So that's a start

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No LC200 owners here mate.

[jay see]

Don't know how it works, but run a ad on YouTube. Something like 4wd 24/7 or whatever those guys are called now.. They've got a big audience..

I've let the ads play when it's something that I'm interested in..

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[BrazilianY60]

I Physical mags are a dead horse.

This.

I used to subscribe to Petersen 4Wheel Drive from US but that was maybe some 15 years ago. Used to keep the most useful ones with tech articles in a separate box and stuff for later consulting of "my tech library". On my last years of subscription, the mag was so thin and full of adds that it became pretty much useless, with every section ending with "check our website for more content".

These days, online profile-matching adds like the ones from Google and I suppose FB (I don't use the later) are useless to me as I disguise them from profiling me to try to "interfere with my buying decisions".

I base myself a lot more on customer reviews and technical-oriented forums like this one. Sometimes even YouTube product reviews are more useful then an add. This is why the so-called "influencers" are making huge bucks on YT.

We as a society have regressed back to word-of-mouth knowledge transmission (by means of video).

[MB]

Land Cruiser 200 Series parts?
Be best to advertise in permanent marker directly above roadside filthy toilet glory door holes, they’ll all see it wanking each other off and sales will go nuts thereafter


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