What 4x4 Magazines do you read?

[nissannewby]

One of the companies I work for (my boss owns 2) sells bullbars. We advertise in 4x4 australia and NZ 4wd. The cost is ridiculous for the outcome which isn't much. Unfortunately Social media is king really.

[MB]

Wonder how much under the table coin it would cost to have Toyoda’s data base working young guru sell your boss @mudski their ERP system details for the last 5 years to target email chimpy the lot of them? All jokes aside, email addresses are handy, just ask Optus & Medicare


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[pollenface]

I don't read magazines anymore. Am sick of looking at things I can't afford.

One thing that got me with social media is after having solar panels put on my house I got bombarded with ads for solar panels, didn't matter how many times I blocked them I kept getting different ones, and then started getting missed calls from installers wanting to give me a quote .... but I already had the panels so it just became a nuisance.

[nissannewby]

Wonder how much under the table coin it would cost to have Toyoda’s data base working young guru sell your boss @mudski their ERP system details for the last 5 years to target email chimpy the lot of them? All jokes aside, email addresses are handy, just ask Optus & Medicare


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Yep. All the optus and medibank ones are available on the dark Web....

[Cremulator]

Advertising on YouTube and Instagram would probably be where most of the 4x4 content is consumed.

[mudski]

Cheers guys, pretty much what I thought but had to ask. I showed the boss the responses and now he see's it. I joined a few LC200 FB pages last night, I felt dirty, and theres already a lot of chatter on these pages about this product, which hasn't been released yet, so I will point him into using social media.

[Touses]

The printed mag is most assuredly on it's way out. Some are still having a crack though.
I've heard of one publisher intending to meld two banners.
A gardening glossy and a men's, ermm, health magazine.
New title is to be " Better Gnomes and Hardons'.
Gonna sign up for that one, I'm a keen gardener!

[MudRunnerTD]

Honestly. the market for the LC200 fundamentally is Grey Nomads towing caravans around Australia and Horse folk.

Caravanning Mags is where the market is. Grey Nomad FB Groups. Get an Ad in the new release of Camps11 or whatever number is going to print.

Caravanning Australia is printed because grey nomads dont do facebook like younger generations.

Instagram for your target Audiance is a waste of time.

Royal Auto from RACV used to be our Number1 Ad and was great for business targeting this same demographic but they stopped printing during covid and now have gone to spamming daily emails.

4WD Australia Mag with Mr4X4 is probably a great mag for this demographic too. They dont want to see comp trucks they want to see clean LC200s towing and living their dream.

RM. Williams Magazine would probably pay for itself too.

Sponsoring a few Grey Nomad Blogs could be a winner too.

[MudRunnerTD]

I don't read magazines anymore. Am sick of looking at things I can't afford.

One thing that got me with social media is after having solar panels put on my house I got bombarded with ads for solar panels, didn't matter how many times I blocked them I kept getting different ones, and then started getting missed calls from installers wanting to give me a quote .... but I already had the panels so it just became a nuisance.

That is Google selling your activity. Your best bet is to simply ignore the pop ups and not click on anything. Dont try and limit it, all it does is register your click. Within a week or so of no activity you will droip off their algorithm

[10G]

This.

I used to subscribe to Petersen 4Wheel Drive from US but that was maybe some 15 years ago. Used to keep the most useful ones with tech articles in a separate box and stuff for later consulting of "my tech library". On my last years of subscription, the mag was so thin and full of adds that it became pretty much useless, with every section ending with "check our website for more content".

These days, online profile-matching adds like the ones from Google and I suppose FB (I don't use the later) are useless to me as I disguise them from profiling me to try to "interfere with my buying decisions".

I base myself a lot more on customer reviews and technical-oriented forums like this one. Sometimes even YouTube product reviews are more useful then an add. This is why the so-called "influencers" are making huge bucks on YT.

We as a society have regressed back to word-of-mouth knowledge transmission (by means of video).

used to love that Petersen mag.

Used to to sub to Bushdriver about 5000 years ago. Nothing since then.