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I'd like some more technical reviews and how-to type segments. Real world stuff and geared at a bit of everything. Touring, Extreme, Mild, etc. Just not the 4WD Action rubbish where every product is bloody great cause they are selling it. Also, great locations are a must. Not necessarily the hardest places in the world to get to either.
The best magazines IMHO are ones like Fishing Wild, where the photography is spectacular and creative, and the places are awesome and there is no bias towards anyones products. Make a show like that, and you are on a winner.
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Mild off road, destinations, touring & touring set ups, bush activities (camping, fishing, cooking, detecting, walking, photography, collecting etc etc), independent gear reviews. Real world stuff not stuff only accessible or affordable to the rich folk. Like the idea of a modern 'Alby Mangels' although the titties aren't necessary as they tend to become the focus. Touring video blogs. Recovery. What we don't need is all the macho stuff for the boys yet to grow up who still think being loud & macho is cool, it just gets irritating.
BenK nailed it above.
