Remember it's not about being Chinese built, it's about the QC of the company selling them. Would I buy a Chinese built winch from someone on eBay relatively untried, I think not. Would I buy a Runva, or a Mean Mother, or an Avenger, yep. Especially if the winch is built to their design.
I have just picked up a 15 yr old Superwinch like the one Daz runs for free in another deal. I'm spending a couple of hunge refurbishing it and by the looks if it it'll still be pulling long after my GQ has bitten the dust. So I wouldn't worry if its the latest model or not if I were you.
Tip tip tip......tap tap tap....