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Keep your business site interesting and informative by hosting blogs by several of your most successful or engaging employees. These blogs offer customers an inside look into the workings of your company. They can get a better understanding of the values of your company, as well as the production process. Customers are more likely to trust your company if they have an idea of the inner workings and are shown a transparent picture of what happens inside the business.
When you receive a comment on Facebook, you must make sure that you reply to it. You should respond to negative comments also. Your customers want to know that their input is valued and respected. Make sure you respond quickly to make sure customers don’t feel ignored.
You can hide a coupon code in a YouTube video thanks to the annotation feature. You can even decide when you want the annotation to show up; put your video up on your social media site and make it so viewers have to watch the whole thing before they can see the discount code.
Social Media
Social media marketing works best when your social media profiles are all linked together. Add links to different sites and your blog where people can click on them to get to you on YouTube, Facebook and Twitter. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. Link your marketing across different social media platforms for increased customer traffic.
When you develop friends and followers via social media, speak about them highly. This is strictly to give you some street cred in the social department. You will come across as the average Joe or Jane PC user. You should blog about these friends and share them on Facebook and Twitter. Make sure to link other pages too!